Author Dr. Dora Restrepo is a leading pricing professional and has had a flourishing career in the pricing field for over 22 years. She has acquired a Ph.D. in Industrial and Organizational Psychology and a Masters in Marketing, which have evolved her into a practitioner and scholar in the business world. 

Being a strategic pricing professional, she has helped many organizations win negotiations, increase profitability, and implement new ideas to fulfill their financial goals.

Her desire to help others through her knowledge and skill led Dr. Dora to write The Pricing Toolbox, where she goes into the details of the most complex pricing concepts, making them easier to understand. The book is a comprehensive guide that will benefit startups and established businesses alike. If you affect pricing or you are affected by pricing this book is right for you!